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Understanding how loans grant synergy

161Understanding synergy and its potential is indispensable in the formation of partnerships. Do you know what the synergies are in your partnerships? Try answering the following questions: What is the synergistic benefit to you in your partnership? What is the synergistic benefit to your partner? Have you mutually agreed to help each other achieve these benefits? How will you measure your achievement?  How do you tell each other if you’re not getting the benefits of the partnership? What other opportunities are there to partner within the company? With suppliers? With customers? While it’s important to understand the vision behind the partnership and recognize its synergistic opportunities, synergy can be described as an outcome of the second dynamic: conflict resolution. You cannot have synergy unless you know how to manage conflict in a collaborative, win-win manner.

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