Professional Guide to PayDay Loans

As mentioned before, from an active portfolio manager’s perspective a major concern is migration risk. Investors who do not hold a bond until maturity have to be compensated for a possible deterioration in credit quality, a potentially resulting downgrade and increased volatility. This becomes even more important if the downgrade triggers investment restrictions. For a specific corporate bond the expected excess return over duration-matched government bonds can be estimated in three steps:

• The probability of rating changes are derived from a rating transition matrix;
• Spread and price changes for up- and downgraded bonds have to be estimated.
• Expected return is computed as the weighted sum of the price changes.

Consider a portfolio of 5-year A-rated US corporate bonds. Between 1989 and 2003 they traded on average at a premium of about 100 bp over durationmatched government bonds which is roughly the level that was reached in August 2003. Our show study s that 91.20 percent of these bonds maintain their rating and hence can be expected to earn an excess return of 100 bp over a 1-year time-horizon. Of the bonds rated A at the beginning of the year 2.66 percent can be expected to receive an upgrade in the course of the year.

Investors would expect to benefit from a subsequent spread tightening to an average of 55 bp if upgraded to Aaa or 70 bp if the bonds are upgraded to Aa. Conversely, downgrades below A would result in widening credit spreads and consequently negative excess returns versus duration-matched government bonds. Differences in accrued interest between corporate bonds and government bonds can be considered at this stage.

Developing and maintaining a keen awareness of the market will help a firm identify its sources of competitive advantage and disadvantage, and then to build on strengths and minimise its weaknesses. There are many ways to do this and tangible and intangible resources that can be used in the process.

Cash reserves can be used to finance sustained marketing campaigns, innovative development programmes or price
reductions.

Purchasing power and the ability to secure reliable supply at low costs develop competitiveness. Costs, quality, prices and delivery can be improved by building close working relations with preferred suppliers.

People are invariably the decisive factor in achieving success: an organisation can only be as good as the people who work for it. If there is typically a high staff turnover in the industry, the business should be geared to recruiting the best employees. If flexibility and speed of response are valuable (and they usually are), the organisation should be able to anticipate major decisions, making the right choices and implementing them.

Effective leadership is essential; its absence is a source of competitive disadvantage. Product factors inevitably have a significant impact on competitiveness. They include pricing and discounts, distribution channels, marketing methods, brand reputation and appeal, product quality and how the product relates to others (for example, the popularity of film merchandise rests largely on the success of the film).

Market awareness – understanding who the customers are and what they want (and do not want or need) – is also decisive in determining competitiveness. Few markets are clearly defined, and although a business may be open to any potential customer, it is important to know exactly who the core customers are so that their interests can be given priority.

Suppliers wield significant power if the item they provide is scarce or unique, or if there are only a few suppliers. They have considerable power to damage a competitive position. One response is to build close relations with important suppliers to secure delivery and control prices.

In the long term, the solution may be to move into the supplier’s industry to safeguard supplies.

The power of the customer is another source of competition. The issues that need consideration are how dependent the business is on individual customers, the ease with which customers can move to another supplier, the customer’s knowledge of the business’s competitors and the conditions (price, quality, overall offer) that are prevailing. The growth of the internet as a sales channel has empowered customers. In an increasingly networked, global marketplace, prices become transparent and it is much easier to discover when prices for the same thing are different in separate geographic markets. Price transparency became even more of a strategic issue for businesses in euro zone countries when they adopted a single currency.

Market entry

New entrants to a market pose a competitive threat that firms underestimate at their peril. So firms should always think hard about who might enter the market, how and when this might happen, and who has the resources, technical skills and ingenuity to move in on your territory with a more attractive product offer.

Substitutability

Businesses with a product or service for which customers might choose an alternative face a competitive threat, especially if the alternative is cheaper. For example, an airline may face competition from a high speed rail operator. What matters is recognising that some organisations need only to redefine their business in slightly broader terms for it to become a competitor. This was highlighted in the 1960s by Theodore Levitt, a business writer and marketing guru, who warned of the dangers of marketing myopia: seeing a business in simple, narrow terms, rather than from the perspective of the market. It is important to a business in broad terms that are understood by the market: for example, an airline company is a transport company, and may therefore enter the rail or shipping business; a theatre is In the leisure industry, and may start competing with  cinemas or restaurants, and so on.